Skip to Content

Yandex.Market helps international retailers reach Russian consumers.

Yaroslav Brooke, PPC Analyst

The author

Yaroslav Brooke

PPC Analyst

International online retailers wishing to sell their products to Russian customers now have the opportunity to showcase their offers through Yandex.Market to target Russian speaking customers.

Product search on Yandex.Market is designed to deliver the most relevant results with the best combination of customer service criteria, including time of delivery or specific payment options. This automatically gives domestic retailers an edge over international companies, who are often limited in their customer service opportunities in Russia.

Cross-border shoppers, however, are prepared to put up with longer delivery times or inconvenient payment methods for the sake of unique product selections or better prices.

Customers can now filter product offers from international stores from the millions of items available on Yandex.Market to instantly see them on top of other search results – including price in roubles, delivery options and a link to full product information.

According to GfK, Germany's largest market research institute, the product categories which are most popular with Russian consumers are clothing, makeup products, perfume, accessories and products for children and babies.

Any online store, from anywhere in the world, can join Yandex.Market by providing customers with:

  • A landing page in Russian
  • An opportunity to have their purchase delivered to a Russian address
  • The ability to pay for purchases using Russian bankcards or electronic money

International retailers will soon be able to benefit from a universal payment solution provided by Yandex, which will allow web stores outside of Russia to receive payments from Russian customers regardless of their method.

Dozens of retailers, including UK's Asos.com, China's LightInTheBox, Germany's Kidsroom.de, American Shopbop.com, and Italian Yoox are already offering their products to Russian consumers via Yandex.Market, and with the new functionality their number is expected to grow.

If you want to find out more about expanding your global market reach, just get in touch with our team.