Analytics remarketing has been around for a while, however a small one line change to the google analytics code was required - even a small code change can cause significant headaches for many companies and so this latest development should be very welcome.
To enable the new feature, the user only has to enable Display Advertising Feature in the required Google Analytics property:
To be eligible for instant activation remarketing, your Google analytic property needs to have been upgraded to Universal Analytics. The Google analytics code will still require modification for remarketing to work within apps.
Good news for any users who already use Google analytics remarketing by making a small change to the code, you should not encounter any issues with the latest addition.
If you'd like to find out more, feel free to get in touch.