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430% increase in ROI year-on-year.

Pandora · Case Study



Pandora designs, manufactures and markets hand-finished, modern and affordable jewellery for customers in over 80 countries.

The leading jewellery brand tasked Epiphany with increasing revenue from paid search (SEM), and developing a strategy to improve its performance on the ever-expanding mobile channel.


  • Increase revenue from paid search
  • Reduce customer acquisition costs
  • Improve mobile campaign performance

Paid search is a hugely important channel for our business. Working with Epiphany dramatically improved its performance from both a results and cost perspective.

Helen Harris - Head of Online Marketing and eCommerce Pandora


After reviewing Pandora's account and bid strategies, we found opportunities to improve performance from its paid search channels. We have restructured Pandora's bid management, doubling revenue whilst reducing cost per acquisition by 65% in less than two months.

Our work has expanded the campaign into other profitable areas. We identified an opportunity to improve results from mobile searches and within two months we were generating 2,400% more revenue from mobile without increasing cost-per-acquisition. In addition, working with Pandora, we used emerging tools and techniques to set up shopping campaigns and assisted with product feeds.

In all, Epiphany and Pandora's relationship has led to a 512% rise in revenue and a 430% ROI increase year-on-year.

Impact since Epiphany started working with Pandora

  • PPC Revenue
  • Cost

512% increase in revenue year-on-year

430% increase in ROI year-on-year

2,400% more revenue from mobile

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